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Tuesday, December 3, 2024

HS Preparation || Advertisement Writing || Educational Advertisement

Educational Advertisement
Scholars' Academy Advertisement
Question: You are Anwesha / Anirban, Director of "Scholars' Academy", an institute that provides coaching to students for appearing in various competitive examinations. Write an advertisement for publication in a newspaper. (Word Limit: 50 words) [2023]
SCHOLARS' ACADEMY

Unlock Your Potential

Join Scholars' Academy, the trusted institute for competitive exam preparation!
  • Expert faculty
  • Comprehensive study materials
  • Personalized mentoring and mock tests
  • Prepare for JEE, NEET, UPSC and more!
  • Regular performance analysis and feedback sessions

Tips for Crafting Effective Educational Advertisements: A Guide for Students

When creating an advertisement for an educational institute like Scholars’ Academy clarity and motivation are key. Here’s how to design a compelling ad inspired by the sample above while meeting specific criteria for success.


1. Start with a Motivational Headline

Capture attention with an inspiring headline like “Unlock Your Potential!” This sets a positive tone and encourages students to envision their success with your institute.


2. Highlight Key Benefits

List specific advantages to build trust. Mention expert faculty comprehensive study materials personalized mentoring and mock tests. For example “Ace JEE NEET UPSC with tailored guidance!” ensures students understand the value of enrolling.


3. Include Course Details

Specify the courses offered such as “6-month/1-year programs for JEE NEET UPSC” and whether they’re online or classroom-based. This helps students make informed decisions.


4. Use Motivational Language

Incorporate phrases like “Start your journey to success today!” or “Shape your future!” to inspire action. This creates an emotional connection with the reader.


5. Mention Enrollment Deadlines

Create urgency with clear deadlines. For instance “Enroll by June 30 2025 for a 20% discount!” motivates students to act quickly.


6. Provide Contact Information

Include a contact number website and address for accessibility. For example “ 96xxxxxx15 | www.edenlibrary.in | Kahilipara Guwahati” ensures students can reach out easily.


7. Add Visual Appeal


Highlight key phrases like “Join now!” with a colored background (e.g. yellow using HTML Join now!). This draws attention to the call to action.


Practice Tip

Analyze past board exam questions on advertisement writing. Focus on structure persuasive language and meeting word limits (e.g. 50 words). Tailor your ad to the target audience—here students aiming for competitive exams—while ensuring it’s concise and impactful.


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