Advertisement Writing Guide for Class 12 Board Exam
Introduction to Advertisement Writing
Advertisement writing is a vital component of the Advanced Writing Skills section in the Class 12 Board Exam for English. It tests students’ ability to communicate concisely and persuasively within a 50-word limit. Topics like Lost and Found, Educational, Job Vacancies, and Travel & Tourism frequently appear, based on past AHSEC question papers. This guide provides tips to excel in crafting effective advertisements, ensuring high marks and practical communication skills.
In the exam, advertisement writing carries 5 marks and requires engaging, structured content tailored to the audience. Below are general and topic-specific tips to master this skill.
Tips for Writing Advertisements
General Tips
- Catchy Headline: Use a bold headline (e.g., “LOST WALLET!”).
- Concise Content: Stick to 50 words, focusing on key details.
- Clear Structure: Introduce purpose, add details, end with a call to action.
- Action-Oriented: Use words like “Join” or “Contact” to prompt response.
- Target Audience: Tailor tone to readers (students, professionals).
- Visual Appeal: Keep classified ads simple; imagine bold text for display ads.
- Accuracy: Ensure correct dates, contacts and locations.
- Practice Past Papers: Review previous years board papers for patterns.
Topic-Specific Tips
1. Lost and Found
Purpose: Announce lost or found items to facilitate their return.
- Describe the item (e.g., “black leather wallet”).
- State location and date (e.g., “near Guwahati HS School, June 5, 2025”).
- Mention proof of ownership for found items.
- Use urgent phrases like “Claim by June 15!”
- Provide contact details (phone, email).
Example Approach: Start with “LOST!” or “FOUND!”, describe item and end with contact info.
Sample: See a sample Lost and Found advertisement at Eden Library
2. Educational
Purpose: Promote courses or study resources.
- Highlight benefits (e.g., “Ace your final exams!”).
- Include course details
- Use motivational language like “Unlock your potential.”
- Mention enrollment deadlines.
- Provide website (e.g., www.edemlibrary.in) or contact number.
Example Approach: Use a motivational headline, describe the course and end with an enrollment call.
Sample: Check a sample Educational advertisement at Eden Library.
3. Job Vacancies
Purpose: Advertise job openings in educational settings.
- Specify role and qualifications (e.g., “English Teacher, B.Ed.”).
- Reference schools for credibility.
- State application process (e.g., “Send resume to edenlibrary24@gmail.com”).
- Include submission deadlines.
- Use formal tone for professional appeal.
Example Approach: Start with “WANTED!”, outline job details and end with application instructions.
Sample: View a sample Job Vacancy advertisement at Eden Library.
4. Travel & Tourism
Purpose: Promote travel packages or tourism courses.
- Use vibrant language (e.g., “Explore Assam’s beauty!”).
- Mention destinations (e.g., “Kaziranga, Majuli”) or course benefits.
- Offer discounts (e.g., “10% off by June 30”).
- Include tour dates or booking methods.
- Direct to website or contact number.
Example Approach: Begin with an inviting headline, describe the tour/course and end with booking details.
Sample: Explore a sample Travel & Tourism advertisement at Eden Library.
5. Public Awareness Campaign
Purpose: Educate on social or environmental issues.
- Highlight issue’s importance (e.g., “Reduce plastic!”).
- Mention event details (e.g., “Workshop on July 10”).
- Use emotional phrases like “Save our planet.”
- Offer free resources to attract attendees.
- Provide registration details.
Example Approach: Use a bold headline, explain the cause and invite event participation.
6. Cultural Events
Purpose: Promote festivals or competitions.
- Highlight cultural significance (e.g., “Celebrate Bihu!”).
- Include date, venue and activities.
- Mention free entry or prizes.
- Target HS students or families.
- Provide ticket/registration details.
Example Approach: Start with a festive headline, describe the event and end with registration info.
7. Product Sales
Purpose: Advertise educational or consumer products.
- Emphasize benefits (e.g., “HS study guides”).
- Mention price or discounts (e.g., “Rs. 299!”).
- Add purchase deadlines.
- Provide website or phone for orders.
Example Approach: Use a catchy headline, describe the product and urge purchase.
8. Health Camps
Purpose: Promote free health services.
- Highlight services (e.g., “Free check-ups”).
- Target students or families.
- Include date, venue and registration deadlines.
- Emphasize free services.
- Provide contact/registration details.
Example Approach: Open with “FREE HEALTH CAMP!”, detail services and end with registration info.
